Behind The Design With Chic Zafari| Work Bitch| Femme Fatale

interview_001

Greetings Everyone! We recently had a very pleasant conversation with fashion designers and innovators Jonyaranda and Malena of the respective brands Chic Zafari and Femme Fatale|Work Bitch. Hailing from Spain, Chic Zafari was Founded in 2011 and Work Bitch was added in 2014. Offering the finest in couture fashion for men and women. During the course of our conversation it was clear that Jonyaranda and Malena are very focused, compassionate and spiritual individuals and the residents of secondlife are fortunate to have such talent in our midst. We personally love both brands and the cutting edge fashions they bring to the forefront. We are honored that we were granted the first formal interview for this brand. Read the interview…

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Good Evening, It is really my great honor to have this opportunity for an interview with the two of you today. How are you both doing?
Please have a seat on the sofa make yourself comfortable.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Welcome both of you.

Jonyaranda: holaaa Malena Scordia (brittanny): hi!<33

Jonyaranda: good night

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): You two look amazing!

Malena Scordia (brittanny): lol Malena Scordia (brittanny): thanks!!

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): you’re welcome.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): It is really my great honor to have this opportunity for an interview with the two of you today.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): How are you both doing?

Jonyaranda: well, actually with very little time for work but very fine.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I can imagine you both are very busy.

Jonyaranda: the scenario is very comfortable and nice. Malena Scordia (brittanny): yes.

Malena Scordia (brittanny): It  looks like a professional TV scenario.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I appreciate you taking time out to speak with me today.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): thank you very much. The scenario is compliments of my husband.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I have sat back and watched your brand expand and take on a life of it’s own constantly evolving. I really appreciate the magnificent designs that come forth through your designs.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Could you give me a view into what you have planned for Chic Zafari | Femme Fatale | Work Bitch for the upcoming year?

Malena Scordia (brittanny):I have very recently begun participating in the expansion of new styles that I  will offer.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Also,  I have a some questions for the both of you…

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I will start with you Jony then follow up with Malena. I will conclude with some questions for the both of you.

Jonyaranda: oki

Malena Scordia (brittanny): oki

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Jony these questions are for you…

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): What does fashion mean to you, and If you did not take on fashion where would you be?

Jonyaranda: My fashion is my daily life is what you live with day to day, it’s part of me, I love to be aware of new trends. It is my passion.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): You say that with such enthusiasm and emphasis. Very Impressive.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): If you did not take on fashion where would you be?

Jonyaranda: In second life, because I believe that nothing, but this question is not within my thoughts, fashion has always been with me, and that’s what I’ve always dreamed of performing.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): That is a beautiful sentiment…I believe it is important to be passionate about your work for it to turn out the best.

Jonyaranda: Surely would not be in second life, because fashion is what most interests me in second life, is something I love. Yes.

Jonyaranda:  It is very important to feel that  I love my job.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): And it shows you are very talented and I personally enjoy all my involvement with you.

Jonyaranda:I am very thorough, I love performing the most detailed work possible, is something that I work very hard to improve every day.

Jonyaranda: Ohh, thank you very much it is very flattering to hear that.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): You are very welcome. It was refreshing to meet a designer who is both talented and kind soul.

Jonyaranda: If so I think says a lot about a person, and in this case as a designer, I’m a very humble and very happy person, I like to be friendly with everyone.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): That is so wonderful.

Jonyaranda: I am very consistent in my work in exposing a new product.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Yes. I have noticed that from the very beginning about your brand and the consistency of quality as well.

Jonyaranda: I am very thorough, from small, say a child. I have always loved creating things and many crafts.  I always got good grades in these cases, not so much in math hahaha.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Me either Jony lol.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Math was not a favorite of mine either.

Jonyaranda: yesss

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): lol.

Jonyaranda: My specialty has always been the make and create things.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): When you want to free yourself from creating how do you relax in secondlife?

Jonyaranda: Buying, I go shopping but not for long then work again. I’m always working, I have very little time for me in second life. It  is very rare that I party.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Really? So you get no free time just for you?

Jonyaranda: Almost never really.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I know for myself, My hubby and I carve out time just for us.

Jonyaranda: I am very involved in my creations to all this perfect study to the smallest detail of each piece. Yes,  I’m single in SL.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Describe yourself in three adjectives and explain why.

Jonyaranda: Perfectionist, Constant and Critical. I am a perfectionist, I’m very strict with my creations, as they should be exposed on all! and I am very critical with myself forever, for what I’m doing wrong and I must correct.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ (giselle.chauveau): That is very interesting and gives me great insight into you as a person thank you for sharing.

interview_003

interview_004

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Malena you are up next…

Malena Scordia (brittanny): Ok.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): How would you define the style Femme Fatale| Work Bitch exemplifies?

Malena Scordia (brittanny): Well as the name says focus everything I do has the fatal, sensual, sexy and seductive woman.  In general, My brand is very feminine and sexy fashion but seen from different points of views and styles. You can find more daring things and other more conservative and even couture.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I agree it embodies all of those things and I also love your design concepts.

Malena Scordia (brittanny): Thanks.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): you’re most welcome.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): When did you realize you wanted to become a fashion designer?

Malena Scordia (brittanny): Usually took many years here in SL. After a while in SL  my life had become boring and monotonous. Then Jony offered me the design to store.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I believe that was a fabulous move because you two seem to work beautifully together as a result

Malena Scordia (brittanny): Femme Fatale and is characterized mainly focuses on the warrior and sexy girls who really like fashion and trend lol.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I know I feel sexy and strong in your designs so that is a factual statement indeed lol.

Malena Scordia (brittanny): hahaha

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): What makes you fashionably unique?

Malena Scordia (brittanny):  I think my clothes are unique because I focus on a particular theme that is trying to make a new trend for women who dare to more daring and different things. I do not like the basic clothes I always like to stand out and be different from others. This is what I would like to highlight the form. I want to make people feel different wearing my clothes.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I can say you are certainly different and immediately grabbed my attention just as Jony did.

Malena Scordia (brittanny): Both sexy and sophisticated 🙂

Giselle and Co-host Vida pose for the camera with Jonyaranda and Malena after interview. ❤

interview_009

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): very much so. your brand is a great addition to SL fashion and my wardrobe and i am glad to support you both on my blog.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): The last set of of questions is for you both…

jonyaranda: Ok.

Malena Scordia (brittanny): Ok.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Do you consider yourselves artists?

Malena Scordia (brittanny):Yes.  If a rule is considered art fashion you can only focus on more practical or more couture clothing but just 3d modeling is like modeling clay and are different but both are art.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Correct. Which is a form of art indeed.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I agree so that is a yes.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): What do you both believe makes a quality article of clothing or jewelry?

Jonyaranda: Details, Textures and the finishes on  each product.

Malena Scordia (brittanny): Perfection.

Jonyaranda Resident: They must be exact. Jonyaranda: Perfect.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I always notice the superb craftsmanship on all of your items.

Jonyaranda: It is what I personally and also Malena will always work hard to achieve perfection.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): A job well done 🙂

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): This will be my last question…

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): How do you prepare for a fashion shoot or show and how do you both select your models?

Jonyaranda: Thisis an issue that we’ve always talked, although we never launched.  

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Oh so you have not had any official shows or fashion spreads?

Jonyaranda: I would be happy to do a show, but is an issue that we would like to take care and be aware of choice of models, choreography, etc. None,  since 2011 when the company was founded.  

Jonyaranda: ✦ℓαυgнѕ✔I mean official.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I can not wait to see your productions when you do get around to them as I feel they will be a spectacular scene to behold.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Your pieces bring such drama and attention I love them!

Jonyaranda:  One of the reasons why the show has not been made, it is because we want a show as real as possible, we like everything is perfect, both models, such effects.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I understand.

Jonyaranda: But do not worry you will soon make a grand show.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I can not wait!  

Malena Scordia (brittanny): lol

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I am looking forward to that!

jonyaranda: Soon we will open the new opening of the new store and possibly a show with a secret collection is realized.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): Yay!

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): I would like to personally thank you for allowing me a view into your brand and your hearts.

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): It was a pleasure to have you both.

Malena Scordia (brittanny):It has been a pleasure. Thanks again and hope you have a nice day!

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): thank you so much Jony.

Jonyaranda : Anything for you beautiful. Nice to see you. Kisses!

GiGi ℭhαυνєαυ ℳᴏᴏʀᴇ  (giselle.chauveau): You do the same you both have a lovely evening.

Zafari

Femme Fatale

Work Bitch

Advertisements

BEHIND THE DESIGN with LETHAL COUTURE

interview_011Hello everyone! We’re back! This time with a special interview with Lethal Couture owner, Piinky Chrome. We all had a fun good time on the set. In this interview Piinky talks about her goals, her view on fashion, what she does while she works. drama and much more. Read on !

Vida Lyric: Hello, Piinky! Thank you for accepting this interview, , How are you?

Iman Funeral (piinky.chrome): Hello, and ty for selecting me as one of you interviewees. I’m doing well, and yourself?

Vida Lyric: I’m doing well myself, thank you What have you been up too ?

Iman Funeral (piinky.chrome): I’ve been planning mostly for upcoming newness & working towards releasing upcoming collections.

Iman Funeral (piinky.chrome): You know the usual, just busy busy busy.

Vida Lyric Nice, Can you give us a hint of what we could expect for that?

Iman Funeral (piinky.chrome): Well I will be designing for spring/summer, and if you are aware of my Aesthetic I love bold bright colors, prints, and sexy Silhouette with an edge.

Iman Funeral (piinky.chrome): I really plan on having fun with this collection

Iman Funeral (piinky.chrome): There will be footwear as well because I love shoes!

Vida Lyric: Yes, I love bright colors as well. Sounds beautiful, can’t wait for that.

Vida Lyric: Yes we can’t ever have enough shoes hehe

Vida Lyric : So Vday just passed, Did you do anything special for that day? Get lots of presents?

Iman Funeral (piinky.chrome): LOL Well in SL my kids surprised me with a personal v day card & chocolates which is also sweet, and in RL lets just say I was super spoiled. It was a great day over all, and I enjoyed myself a lot.

Vida Lyric : that is super sweet, Glad you had a good time.

Vida Lyric: Okay so I wanted to talk a little bit about your brand, Lethal Couture. I feel as though you have made a visible and significant change in the blog community. You’ve brought urban to many blogs that wouldn’t usually blog urban.
How do you feel about this?

lethal logo

Iman Funeral (piinky.chrome): I feel that I have brought a street wear feel to a larger demographic that wouldn’t have thought about blogging urban clothing. I’ve always wanted my clothes to appeal to the masses not just one community, and I think it is amazing that people really do enjoy wearing my style of clothing.

Iman Funeral (piinky.chrome): I would hate to even be labeled as just an urban designer simply b/c i feel it can handicap your brand.

Iman Funeral (piinky.chrome): You aren’t allowing the sl world to see that you can be versatile as a designer if you put yourself within a box

vida.lyric: Yes, I love diversity and don’t like restrictions when it comes to creativity. I love that your brand can work with everyone. I tottally agree.

Vida Lyric: What inspires your creations ?

Iman Funeral (piinky.chrome): Honestly uniqueness inspires my creations. I don’t enjoy sticking to the norm or what is safe b/c it sells. I really look at what I make on SL from an artists eye instead of someone just creating to create.

Iman Funeral (piinky.chrome): I think everyone wants that wow factor when it comes to clothing, instead of the be there done that factor.

Vida Lyric: Love it and tottally agree. What is your favorite items in your store?

Iman Funeral (piinky.chrome): Well one of my favs is a super old, or if you want to put it nicely a vintage items known as the “my moms bag” I think just b/c i remember sitting and constructing every single piece of it until it became the beautiful bag it is today.

Iman Funeral (piinky.chrome): And i think the second item would have to be my lion door knocker earrings. I’m a leo & my favorite animal is the majestic and powerful lion.

Iman Funeral (piinky.chrome): I guess those are both my favs more so because they have meaning, and not so much b/c they are everyone elses favs.

Vida Lyric: awwww, yeah I love lions too, They are so beautiful!

Vida Lyric: People tend to listen to music while they work, What do you do while you’re working to help you focus more?

Iman Funeral (piinky.chrome): I’ve always been the type to talk while working. I know most think of it as a distraction, but it helps the time go by for me. So often i’ll be on the phone. If i really find I cant focus then I will listen to music or just have complete silence.

Vida Lyric: Oh ok that’s interesting. Have you ever had to deal with some kind of drama regarding your work and how did you deal with it ?

Iman Funeral (piinky.chrome): I don’t do drama on sl. Period. I’ve never had to deal with any drama regarding my brand or at least nothing serious enough to remember.

Iman Funeral (piinky.chrome): I think it helps that I am a one person team as well, but working alone makes things a bit more challenging.

Vida Lyric: That’s good to hear.

Vida Lyric: Okay, Final question,. What are some of the goals you have set for yourself in SL ?

Iman Funeral (piinky.chrome): I have a lot of goals within SL. I feel as though everyday I have an opportunity to learn something new, and face new challenges, therefore everday I want to push myself to improve my skills & create at my full potential.

Iman Funeral (piinky.chrome): I think most true artist are never 100% satisfied with their work, b/c there is anymore more that can be done and things that can be improved.

Iman Funeral (piinky.chrome): I would say my other goals are to make it into events such as the arcade and collabor88. I really love discount events. I think both the designers and the consumers end up being very happy.

Vida Lyric: Well let’s just say I’m very proud of you. I’ve actually watched your store grow from the begining to what it is today and I admire you for it. It’s time to wrap this interview up but I want to thank you once again for doing this and giving us some of your time. I’m looking foward to your new collection.

Iman Funeral (piinky.chrome): Thank you!

interview_014Vida Lyric and Co-host Giselle Chauveau take pictures with Piinky Chrome after interview. ❤interview_010

Piinky chrome posing and giving life.

DIVAAAAAAAAAAAAS !!!